Grail’s Role as a Market Research Consultant
With increasing competition, marketing teams face a challenge to win new customers as well as retain the existing ones. In such mature markets, it is important to know your customers and understand their preferences. To remain competitive, companies must develop strategies to differentiate their products/services and improve their market share. Continuous innovation and healthy customer relationships can play a significant role in building customer loyalty. On the other hand, it is important to track the shifting customer demands and their spending habits to create new cross selling and bundling opportunities, which can further boost market share. Lastly, evaluating the right pricing mix for various customers across different geographies remains the most critical step to entice customers. This is exactly where the role of a market research consultant comes into play, who studies the market forces and suggests the best-suited product features, and most importantly the