Grail’s Role as a Market Research Consultant
With increasing competition, marketing teams face a challenge to win new customers as
well as retain the existing ones. In such mature markets, it is important to know your customers
and understand their preferences. To remain competitive, companies must develop strategies to
differentiate their products/services and improve their market share. Continuous innovation and
healthy customer relationships can play a significant role in building customer loyalty. On the
other hand, it is important to track the shifting customer demands and their spending habits to
create new cross selling and bundling opportunities, which can further boost market share.
Lastly, evaluating the right pricing mix for various customers across different geographies
remains the most critical step to entice customers.
This is exactly where the role of a market research consultant comes into play, who
studies the market forces and suggests the best-suited product features, and most importantly the
price point it should be placed in the market. A market research consultant understands where the
product is placed presently and selects a model of growth so that the market share can be
enhanced and revenue can be maximized within the desired time.
One such market research consultant giving insight research for professional services
is Grail Insights. Based in New York, with a workforce of more than 250 members, they are
present in 17 cities across 4 continents. Grail Insights caters to a wide variety of industries like
consumer retail, healthcare, financial services, professional services, technology and telecom,
travel and tourism and lot more with a deeply rooted commitment for industrial quality
standards, data security and constant improvement.
To provide valuable research insights for professional services, Grail’s modus operandi
is quite simple and can be broken down into easy to understand steps. The process starts with
assessing the opportunities available, followed by monitoring the markets. The team then works
rigorously to build more knowledge on the product by reorganizing the data available and
eliminating redundant information so that data can be further analyzed to produce time-critical
and actionable insights. Significant weightage is provided to understand the customer's
expectations and to identify ways to strengthen customer loyalty. One of the most vital steps is to
streamline operations and implement changes that maximizes productivity. Finally, Grail works
with the marketing teams to find qualified customers, optimize channel strategy, forecast and
manage churn as well as budget marketing spend.
well as retain the existing ones. In such mature markets, it is important to know your customers
and understand their preferences. To remain competitive, companies must develop strategies to
differentiate their products/services and improve their market share. Continuous innovation and
healthy customer relationships can play a significant role in building customer loyalty. On the
other hand, it is important to track the shifting customer demands and their spending habits to
create new cross selling and bundling opportunities, which can further boost market share.
Lastly, evaluating the right pricing mix for various customers across different geographies
remains the most critical step to entice customers.
This is exactly where the role of a market research consultant comes into play, who
studies the market forces and suggests the best-suited product features, and most importantly the
price point it should be placed in the market. A market research consultant understands where the
product is placed presently and selects a model of growth so that the market share can be
enhanced and revenue can be maximized within the desired time.
One such market research consultant giving insight research for professional services
is Grail Insights. Based in New York, with a workforce of more than 250 members, they are
present in 17 cities across 4 continents. Grail Insights caters to a wide variety of industries like
consumer retail, healthcare, financial services, professional services, technology and telecom,
travel and tourism and lot more with a deeply rooted commitment for industrial quality
standards, data security and constant improvement.
To provide valuable research insights for professional services, Grail’s modus operandi
is quite simple and can be broken down into easy to understand steps. The process starts with
assessing the opportunities available, followed by monitoring the markets. The team then works
rigorously to build more knowledge on the product by reorganizing the data available and
eliminating redundant information so that data can be further analyzed to produce time-critical
and actionable insights. Significant weightage is provided to understand the customer's
expectations and to identify ways to strengthen customer loyalty. One of the most vital steps is to
streamline operations and implement changes that maximizes productivity. Finally, Grail works
with the marketing teams to find qualified customers, optimize channel strategy, forecast and
manage churn as well as budget marketing spend.
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